- Length is usually 3-4 minutes
- Visuals reflect the lyrics; sometimes videos are abstract/conceptual
- Focus on artist as "Star" e.g low angle = high status
- repeated close up
- aspirational costumes depending on genre; themed costumes
- "Authorage" - The Stars distinctive visual style
- Fast cutting rate and loads of shots
- cutting rhythm in sync with the beat and lyric
- Lipsync - role of performance
- Dancing and playing instruments depending on genre
- Studio setting
Beyonce - single ladies case study
- Camera pans
- Beyonce framed in centre (took up all screentime)
- Fades transitions through lighting
- Cutting rate varies; slow start speeds up at end
- wide shots
- Themed costume
- lipsync and dancing - role of performance
Ariana grande - Problem
- Many close ups of ariana
- wide variety of shots, size, movement and angles
- studio
- Themed - 1960's - big hair, costumes, boots, bikes
- SFX - green screen/ Projection. graphic
- lip synch
- Star quality - ariana is ditsy, young girly image. Iggy has a tougher image
- sexualised ; male gaze
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